The premise behind Pure Alchemy is based on the studies completed by Dr. Emoto, who rediscovered the ancient Egyptian power of the word to infused liquid. As history clearly defines, the ancient Egyptians were known to write words over their canals to positively charge bodies of water, additionally, these words were written on sacred bowls and chalices to infuse its contents with the energy carried through by the intent of the word. Dr. Emoto, believing that emotional energies and vibrations could change the molecular structure of water, was able to further elaborate on this theory by photographing drops of water at just freezing. The crystals that formed on the droplets were symmetrical when exposed to positively charged words and then asymmetrical when formed with negatively charged words. Pure Alchemy is a combination of this theory, paired with the science of sacred geometry. Each flavor carries positively charged geometries on the labels as well as Latin script that translates to “Bring Light By Way of Elegant Flavor” or “Fiat Lux Id Est Elegantar Sal.” When you vape the contents of Pure Alchemy, you are vaping e-liquid infused with powerful flavor and juicy, good vibes. So, grab a bottle and taste the magic.